For Christmas my family decided it would be a nice idea to buy a family present in the form of one of those bluetooth speakers that looks like a mini barrel through which you play your playlist on your phone. I have a very old sound system that my son once asked if that was what they called a Hi Fi. I built up this Hi Fi nearly 30 years ago – buying the separate speakers, building the correct size boxes, buying the best-at-the-time Technics 80 watts per channel amplifier together with an AIWA double cassette tape deck and a Technics CD player. All this made for a very serious Hi Fi at the time. It still works fine, although some speakers need replacing. Back to the family’s Christmas present.
This bluetooth speaker was advertised on the web and in the usual far-too-many supplements in the newspaper paper at R399.00. But the advert said you’d save R100 when buying it at R399.00. Anyway, we bought this thing. I paid the R399.00 by credit card and we wrapped it and opened it again on Christmas Day. The issue is, after spending R399, I have as yet not noticed the R100 that the advert said I’d save being deposited (back) into my bank account.
It brings me to the point that in my opinion, these forms of advertising are dangerous and should not be allowed. I think there must be a huge number of people that buy more than they would have just because they think they are saving. They’ll think they should buy that thing they want because they’re saving on what the price usually is – although very seldom would they have seen the price being listed as any other amount.
In this example, we only save if we don’t spend. We shouldn’t buy something just because it is advertised as less. I think adverts should be allowed to say that the price is at a discount at R399, not that you will save R100.